The acknowledged model among all nike air force 1 high Nike excellent sports shoes should refer to Nike Air Max 2009 which deserves to be a typical example as a kind of great and popular running shoes. As for the materials used to make the upper of air max 2009 shoes, they are leather and mesh. In this way, these shoes can show better permeability; besides, their weight would be relatively light. The heel of these shoes is made up of polyurethane and max air cushion which can be seen. Thus it is fair to say that Nike Air Max 2009 shoes are classic ones among all Nike shoes. When referring to the glaring running shoes, Nike Air Max classic BW shoes, being one of the best products in the sports shoes' market, are also worth being introduced.
China's outstanding gymnast, Lining set up a sporting products corporation with his own name, and China's sporting products industry turned into "branding" stage of development. However in the first ten years, most Chinese sporting goods manufacturers are just important OEM partners of Nike's "asset-light strategy" pattern, therefore, a batch of OEM type factories with good manufacturing skills were created. There are nearly nike air force 1 high top 3000 footwear products manufacturing businesses in Jin Jiang, which is a costal city of Fujian province, and there are over 300000 employees, with a yearly output of 650 million pair of shoes Among them, Chen Dai town, with an area of only 38. 8 square kilometers, is the main sporting shoes manufacturing base in China and even in the world.
At present, Jin Jiang's brands nike air force 1 mens including Anta, 361°, Deer Way, Jordon, JINAK and so on have developed quickly to be the significant contestants in local Chinese sporting products market through the imitation of Nike}. Just like what Phil Knight said the competition of worldwide sporting products industry is more and more convergent to "Nike pattern". With Lining, Anta as representatives of China local sporting goods enterprises are also pursuing the mode of "asset-light strategy", which means it will be harder and harder to surpass Nike. We could come to a conclusion from the competition of Nike with Reebok and Nike with Adidas: to copy Nike Corporate is surly an efficient tactic to chase it, however wishing to exceed Nike Company is not a matter of using invariably what Knight affirmed.
For example, Rebook surpassed Nike nike air force 1 sale by springing up female sporting goods market, and Adidas is competing with Nike all over the world via merging strategy, and Nike beat back Rebook after finishing global operation, which all prove that those innovative companies that adopted effective strategies according to target market, could win the initiative status in competition. One of Nike Company's soft ribs was revealed in 1998 Asian financial crisis. Because "asset-light strategy" pattern doesn't involve in the process of specific products manufacturing, and this process was produced by Asian OEM factories, which could cause two big managing problems, and one is the supply chain management, another is production quality control.
With the economic environment's external fluctuation, Nike Company's overall operating performances are affected by Asian OEM factories' cost, delivery, logistics and so on. On the eve before the London Olympic Games, an advertisement logoed "Live out Your Greatness" was put on the screen of most of the major television stations and websites, the word "greatness", with which people are tediously familiar frequently appeared on the silver screen, which rightly show the beginning of the marketing activities in of Nike's "Find Your Greatness" series in China. Let us ask a question, is Nike the sponsor of the London Olympic Games? It's believed that most people's answers are"yes" and the data also suggest this In a survey for 1034 American consumers, about 34% consumers mistakenly believed that Nike is the sponsors of the London Olympic Games, while only 24% of the respondents knew that the official sponsor of this London Olympic Games is Adidas.
You have to admire Nike's intentions, coupled with its always excellent copywriting; you can't help imagining the Olympic Games spirit after you watch this excellent advertisement which tells the ordinary story of the nike air force 1 white athletes. Of course, this is the result Nike hope to see. Of course, this so called "ambush marketing" does succeed, but the London Olympic Organizing Committee also did not eat cooked rice, they would not watch Nike take the place of Adidas by force or trickery. But Nike really did cleverly enough, even Olympic Organizing Committee is very difficult to pick out the thorn, so it didn't punish Nike. Nike has always obeying the marketing conception "Establishing relation with consumers", which is concentrated expressed in the continuously updating of the day on the official micro blogging "Just Do It".